Sponsorships Culture

Opening up culture to wider audiences

We are closely involved in the cultural and artistic life in Belgium.  Promoting art and culture is seen as an essential part of our involvement towards the community.

Our partnerships in this field are primarily with the Queen Elisabeth Competition, La Monnaie, BOZAR, Flagey, the Festival of Flanders and Culture at the Cinema.  We also sponsor three Belgian contemporary art museums.

These partnerships aim to make culture more accessible to wider audiences with special emphasis on the younger generation.  They also enable us to invite customers and business relations to participate in our varied event-based hospitality programme.


The Queen Elisabeth Competition: nurturing young talent

La Monnaie, a long-standing partnership

BOZAR, art and culture for diverse audiences

Flagey, providing a broad cultural menu

Supporting the Festival of Flanders' social care initiatives

Culture at the Cinema: iconic performances on the big screen

Partnering three Belgian contemporary art museums